For my own research, I have created a Questionnaire for my own group. I thought carefully about the questions to help us with our own Storyboarding process. The image above and below show an example of the Questionnaires I had given out to different ages to get a range of ideas. In this blog post I am going to analyse the different questionnaires and write about what I can learn or gain from them. From looking at the different Questionnaires I have analysed I have learn't a lot about what the audience will want to consume.
In this blog post I am going to look at Binary Opposition; this is where something is opposed to each other for example fighting. To explain this I am going to use the music video White Lies - Bigger than us.
This is the opening shot of the video, already we can establish that something bad is happened and that there is an accident scene. In this shot it is like it is black vs white, the shot has an edge of black and then in the middle is white as well as this we have police officers in black uniform and forensic scientist in white, this shows that they are opposing.
This shot is showing some forensic scientists strapping down a giant chocolate bar, this could be opposition between consumerism and real life as well as battling against each other to hold down the chocolate bar.
This shot shows binary opposition because of the colour of the shot, black vs white, the person is getting out a guitar from a freezer this could mean that they are getting their passion out of a dark cold place.
This shot shows the boy reaching out to the chocolate bar, this is like the boy fighting against the consumerism, he is reaching out. This shot could represent good vs evil, the hospital could act as the evil and the boy and the chocolate bar are good trying to fight their way out.
This is a birds eye shot of the police arriving at the scene, this shows binary opposition because of the colours and the fact that the police are fighting against what is happening. On top of the police car is the red and blue flashing light, this could show binary opposition because they are against each other.
This image shows the fight between the public and the police, it's like showing the battle with consumerism, people wanting to see what is going on, they are trying to battle their way through the police to get into the scene however the police are pushing them away.
This image is of the boy in the hospital bed reaching out as they take the giant chocolate bar away, again the battle with consumerism for the boy not to have the giant chocolate bar, in this shot the hand is black and the background is white, this binary opposition between the 2 shades.
This shot shows a girl coming out of the giant chocolate bar, she is brought out by the lead singer, the binary opposition is the fight to get her out, the video has revealed what the point of the giant chocolate bar is.
This is one of the final scenes where we see the girl and the boy unite, this is binary opposition because it is the girl against the boy, they are opposites and they attract. We still have the public looking on and the yellow and black police tape on the left, this is another sign of consumers and the public.
In this blog post I am going to look at the music video 'The Pretender' by the Foo Fighters; this music video is a complete performance video and has a lot of pans, zooms and tracking shots and is presented in letterbox format. Foo Fighters perform in an air plane hangar; a big warehouse that stores aeroplanes, it has many strip lights on the roof and a big red screen behind the band.
This is the first shot in the video; the lead singer Dave Grohl walks in and picks up his guitar, the shot is a high angle long shot and the lighting is natural bright, and shows a reflection of the strip lighting on the floor. Because the camera is so far away we can't see the singers' face so we are yet to see the identity.
In this next shot we still can't see the singers' face, the shot is a low angle shot. The costume is very simple and basic, we can see that Dave Grohl has tattoos which we typically link with rockstars, as well as this we can see the guitar, the lights on the ceiling are very white mixing in with Dave Grohls' t-shirt and the bottom half of the screen is black mixing in with his dark jeans.
This shot shows the white floor with a black line, we don't know what the line means therefore we are more intrigued to watch the video. It looks just like the shot above with the black guitar strap across Dave Grohls' white t-shirt. Following this Dave Grohl starts singing with no instruments just his voice, then the rest of the band come in and drums and guitars are played, the volume increases and the tempo picks up. As well as this the camera shots get faster and zoom onto the drummer and the guitarist's faces.
This shot shows a black silhouette walking in, in the background the band are still playing, it turns out that the silhouette is a riot officer, the officer stands behind the black line throughout the performance and watches the band.
This is a good shot, it's like the band and the riot officer are having a stand off with the band using their instruments and the riot office using his guard. It is a long shot coming from behind the lead singer Dave Grohl with the officer in the background making him look small like the band has control over him, he is more powerful.
The above shot shows more riot officers coming in, they are opposite Dave Grohl who is stood on his own, it is like a fight. It goes with the lyric 'what if I say I will never surrender' this could mean that they are won't surrender to the riot officers. As the quieter bridge begins, the video slows down as the officers charge (below) at the band. Then just as the band repeat their chorus, the red screen behind the band explodes and liquid erupts from it, this overwhelms the officers however the band are not put off and revel at the fact while continuing to perform.
The shot above shows the riot officers being pushed away from the liquid, whereas the below one is of Dave Grohl singing and carrying on.
The last shot is of Dave Grohl smashing is guitar onto the floor and then he falls to his knees, this is like after fighting and winning the battle against the riot officers he has won. The red could con notate danger, passion, devil, fire, energy, power, determination, desire and war. Therefore the red on this video could represent the power and determination to win against the riot officers. Props are very limited in this video, it's just the instruments that the band use and then the guards and helmets that the riot officers wear, the setting is very basic and because it is so big and white it looks hollow. This music video is a very good example of a performance video because it is simple yet effective and tells a slight story between 2 people fighting against each other.
The costume in this video is very simple because it is a performance video by the rock band all they're wearing is skinny jeans and a t-shirt, skinny jeans are a common item that is con-notated as to being a 'rock' factor. It represents the rock band's genre and their image. The lighting is very bright as it is in a warehouse it shows big lights representing a bright and upbeat video. However towards the end the colour of the video is very red because of the water that comes through from the backdrop, the colour red connotes blood, passion, love and the devil. The action is very simple at first but then action builds up as we are introduced to the officers when they run in, the atmosphere increases and the action gets faster. Make-up again is very simple and noone is wearing it. Props include the shields and helmets that the officers wear however that is it, the band have their instruments as well. The setting is in an air plane hangar where air planes are usually stored, it looks like a big warehouse.
This album cover is the 4th studio album from American band The Killers. This album was a comeback album after last releasing their 3rd album 4 years ago. This album has a very American link. It shows a car running into an oncoming horse; this could show freedom or that something bad is going to happen. The cover shows a lot of red; this could connote danger, love, blood, passion and the devil so it could mean that something bad is happening in this image. The genre of this band is Indie Rock this strongly links into the genre of Mumford and Sons being Indie Folk/Folk rock.
